What a good fundraising conversation sounds like

When a fundraiser starts a conversation, they're the charity's face for the next few minutes. Done well, the conversation builds trust in the cause even if the answer is no. Done badly, it can undo years of brand building.

Here are the six things every person should hear from a Verifly fundraiser.

1. Who we are

"I don't work directly for the charity. I work for Verifly, which the charity has engaged to fundraise on its behalf." People deserve to know who they're talking to, and a visible photo ID badge backs it up.

2. That it's monthly

The single most important sentence for retention. Supporters should know before any details are taken that they're setting up a regular monthly gift, and how to change or cancel it.

3. The truth about cost

When someone asks how much goes to the cause, the answer is the charity's fundraising disclosure statement, not a guess or a rounded number.

4. That it's their choice

An amount they're comfortable with, no pressure, and a friendly goodbye if the answer is no. A fundraiser who leaves graciously protects the next fundraiser's welcome.

5. Whether they're happy to support long term

"Are you happy to support for two years or more, as long as your circumstances don't change?" It sounds counter-intuitive to ask, but it's one of the best ways to sign supporters who stay.

6. What happens next

"You'll get a quick call in the next day or so to check I've done my job properly." Supporters who expect the verification call are far more likely to answer it.

The best fundraisers aren't the most persuasive. They're the clearest.

And what nobody should hear

No sign-up from anyone who hasn't fully understood the commitment, including where age, health, disability or language might be a barrier. No visits outside permitted hours. And no persisting with someone who isn't interested.