For charities
Why retention beats volume in face-to-face fundraising
What a regular-giving supporter is really worth, and why charities should judge face-to-face agencies on how long supporters stay, not how many sign up.
Read more →For a charity, the moment a supporter says yes is the beginning of a relationship. For a face-to-face agency, it should be the start of a handover done carefully. Here's what that journey looks like at Verifly.
In person
Before any details are taken, the fundraiser runs a quality check: the supporter has seen their badge, chosen a comfortable amount, understands it's monthly, completes and signs their own details, and has been asked whether they're happy to support long term.
The same day
Team leaders review every sign-up before it's submitted. After-hours sign-ups are only accepted as genuine, resident-requested callbacks that were approved in advance and logged. Anything that can't be validated isn't submitted.
Within about 48 hours
A welcome and verification call thanks the supporter, checks their details and answers questions. Industry experience shows verified supporters are more likely to keep giving, and early cancellations drop when problems such as card issues are caught early.
The welcome
The charity's own welcome emails, texts and updates show the supporter the difference they're making. This is where the relationship really becomes the charity's.
Behind the scenes
Fundraiser bonuses are only released once sign-ups pass review. And if anything goes wrong, every complaint is investigated, the fundraiser identified and a written response returned to the charity, with lessons fed straight back into coaching.
Every step is designed so the supporters we hand over are supporters who stay.
See the full supporter journey on our Clients page, or talk to us about your campaign.
Talk to us about a campaign.
We will tell you honestly which channel fits your cause, and show you the standards our teams are held to before you sign.